What are the minimum requirements to become a Publisher Partner? What criteria are used to evaluate prospective sites?
TotallyHer evaluates the following criteria when forming new partnerships, we are evaluating everything from traffic (uniques and page views), site content, advertising opportunity, global traffic, demographics and more. Generally, Publisher partners are required to have a minimum of 100,000 unique visitors, as measured by comScore Media Metrix, though this can vary depending on the vertical or content category as many markets are more competitive than others. As the primary emphasis of our business is to sell media on a site-specific basis, we stringently evaluate new partners to assure they can be sold individually and warrant site specific budgets.
Beyond general traffic requirements, we also look for the following:
1-2 IAB standard ad placements “above the fold”- No more than 3 placements per page. (ex. 728×90, 300×250, 160×600)
Strong editorial content
Cohesive and clean look and feel
New and innovative sponsorship opportunities
Significant International Traffic (Canada, UK, Australia)
Strong demographic concentrations.
Bear in mind that the information above is used as a general guideline for evaluation and is not necessarily indicative of the criteria used in all instances. If you have any additional questions, please complete our Publisher Information Request Form and a member of our team will be in touch should we be interest in pursuing a partnership.
What makes TotallyHer different from an ad network?
Unlike traditional horizontal ad networks, or even vertical ad networks, we do not aggregate our sales efforts across thousands of properties. Despite representing over 100 quality web publishers across our different divisions, we focus on transparently selling all properties to Fortune 500 advertisers. Our goal is to work with our publisher partners to create compelling programs for our clients by emphasizing beyond the banner sales opportunities, US and International sales offerings, a growing sales force and creative services team.
What types of advertisements will I be able to run with TotallyHer?
TotallyHer sells advertisements on a CPM (cost per thousand impressions) model to advertisers and agencies around the globe. The most common ad formats we sell are the 728×90, 160×600 and 300×250. As we have worked to improve our creative offering to our clients, this roster has expanded to include pre-roll video, overlays, pushdowns, interstitials, reskins and much more. We strive to be a comprehensive solution, offering targeted branded campaigns but we can also provide you with limited run-of-network (RON) and performance based advertising (CPA/CPC) ads for your site as well, many of these solutions target International inventory. As mentioned above, we do work with all Publisher partners to create out of the box sponsorship opportunities, including but not limited to newsletter sponsorship, contests, polls, reskins and more.
Does TotallyHer require exclusivity?
Yes. We will work with you to create exclusivity customized to your needs. Exclusivity can range from a handful of top tier advertisers, to categorical exclusivity, to a 100% exclusive solution. We will work with you to carve out the option that works best for you in the short and long-term. Because we are a site specific rep, or essentially an extension of any direct sales efforts which you may currently employ – we require exclusivity to assure that if we are engaging an agency or client on your behalf, that we do so without hindering your efforts or disparaging our own in the marketplace.
Am I allowed to maintain relationships with networks? Or would I have to end these relationships once I become a Publisher?
As no Publisher partnership is the same as another, please work with your Business Development contact to discuss the partnership structure that works best for both you and TH. On the whole, we prohibit publishers from working with networks or rep firms who require extensive branding of their property and/or traffic assignment via comScore as this greatly impedes our team’s ability to pitch and sell your site. Blind networks generally do not pose conflict.
What kind of ad serving technology does TotallyHer use?
TotallyHer uses Dart for Publishers or DFP. It is the most widely utilized ad server. This ad server provides very granular reporting including everything from geo-location, impressions served, campaigns, etc. Our ad server also interfaces with our customized web based Publisher Operations system that provides you with reporting, revenue information and the like. We require all publsihers to serve our ad tags, as it allows for ease of campaign management especially for beyond the banner integrations. You will be able to provide us with default tags of your choosing.
Once I sign an agreement, how long is the ‘ramp-up period’? When will I see ads on my site?
The ramp-up period varies by size of site, available ad placements, rates/content offerings and the time of year in which the agreement is signed; however the standard duration of a ramp up is anywhere between 60 to 90 days.
What are some of the main resources that are available to me once I become a Publisher?
There are several layers of transparency and customer support we aim to provide all Publishers. Firstly, we have a dedicated team of Account Managers who are on hand to assist you with any day-to-day questions you might have, troubleshooting, technical implementation or otherwise. Keep in mind however that response timelines vary from publisher to publisher based on the structure of your agreement. Secondly, a member of our Account Management team will assist you in implementing your ad tags and getting you set up in our Dart for Publishers (DFP) system. Thirdly, your Account Manager will provide you with access to our web-based system built for all Publishers, called Publisher Operations (PubOps), this system will allow you to view revenues, pending campaigns, approved advertisers and authorizations, and more. Additionally, we have a dedicated Account Manager who will work with you to create sponsorships and integrated opportunities and determine pricing for these opportunities. We strive to offer an array of information at your fingertips and services vary from publisher to publisher. In addition to the aforementioned day-to-day services, we manage the following in house: ad trafficking, design and sponsorship development, video, accounting and billing. The level of services provided is tied to the type of contract you enter into with the company.
How do I become a Publisher?
Please visit our Request More Info form. Please note that, we do receive a high volume of publisher inquiries on a daily basis. Our team will be in touch if we are interested in pursuing a partnership. If you do not hear from us, we are likely not able to move forward in exploring a partnership following an evaluation of the site.